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Domainer chef patrick5/10/2023 ![]() We are FINALLY seeing tools to project the value of a site’s organic search traffic (like SEMRush, SpyFu, and Aaron’s awesome competitive analysis tool) to properly quantify at least a ball park range of the value of “free organic traffic”, and make projections of bottom line revenue based on these projections accordingly. It will definitely only continue to be more difficult to capture the “free traffic” of organic search, only as the myth that it should have ever been “free” in the first place is finally being dispelled. Landing page revenues are decreasing, and users are a bit more saavy, so many of the smart domainers are doing their best to at least develop sites on their domains to hedge their bets on big ticket domain valuations with some base level website monetization. ![]() It takes a lot to build a great site – so you might as well do it on a domain that people will remember when you finally put it in front of them. Seeing “potential” through to fruition is both rewarding and extremely challenging (for a bit of credibility at this point, I invested, helped develop, and ultimately exited from just over 3 years ago to help fund future projects.)Ī perfect storm is brewing from the climate of need from marketers needing top domains and domainers needing marketing talent. I think it’s time to point out some of the domainer myths as the world’s of SEO’s and domainers start to collide, and the best domainers realize they need to actually develop their properties to continue to reap the rewards of their investments. I have been a lurker in domain and affiliate communities for years. The rest are stinkers that I should probably not pay the $6 a year hosting if I was more dilligent with my accounting and renewal tracking. The thoughts below are from nearly a decade purchasing ~500 domain names of which I think only 10% at best hold very strong value. Unfortunately there is still a lot of laziness and blindness to some of the myths their community has helped to perpetuate. The true pioneers and geniuses within the community have started to develop an appreciation of what it takes to create successful online properties instead of just making money from parked landing pages. Top level domainers are the TRUE optimizers, and saw the biggest gapping hole in the economics of the web ever created, and are now driving trucks of money through it. They are the only group of people that I know that can work as little as they do, and make as much as they do.
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